You know when climate change has hit the big time when the fashion industry jumps on the band wagon. Over the past few weeks I’ve noticed a Diesel advertisement on many buses in the city.

The ad features a sexy looking couple lounging on top of a New York City skyscraper. In the background skyscrapers are submerged in water and it is clearly a hot day. However, the couple doesn’t seem concerned and the tagline is: “Global Warming Ready”.
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